Benefits of Creating Blog Posts: Fastest Way for Content Marketing

benefits of creating blog posts

When it comes to content marketing, the first thing that comes to our mind is articles and blog posts. Blogs help to drive traffic to the website, convert them into leads, and ensure long-term results.  It is also an efficient way to spread the word about your services while maintaining lasting relationships with the visitors/customers. Adding blogs to your website can take content marketing to a whole new level.  But how? If you are wondering so, then read through: How...

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4 Successful Video Marketing Tips for Your Startup

Successful Video Marketing tips

Besides conventional content marketing, there is another way to promote your product, and that's video marketing. Videos are quite recognized in the marketing industry, mainly because it integrates visuals with product promotion.  It helps to create a memorable and human connection with the viewers and makes them remember more about the product. While video marketing is important, what really matters is doing it right! If you do not have an idea, here are top ways for successful video marketing:  Successful...

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Top 8 Objectives Of Designing a Landing Page 

Objectives Of Designing a Landing Page 

There are many objectives of designing a landing page. A landing page is a web page that your customers are directed to after clicking on an advertisement or marketing campaign. It encourages users/visitors to stay on the page and take action, which is then useful for lead generation or sales. A website owner can design a landing page for various purposes.  You can create a landing page to encourage the users for webinar signups, free trials, downloads, and more. However,...

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Why Build a Minimum Viable Product for Your Startup? 

Why Build a Minimum Viable Product for Your Startup

A minimum viable product is an effective way to figure out whether your product will be successful or not. It's where you create a working version of the product and present it in front of specific users. If they find it intuitive, feature-rich, and impressive, it means you are going on the right path. But, if not, then you might need some upgrades or improvements in the product. This should answer your question why build a minimum viable product for your startup....

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Designing Tips for Your Landing Page ( Visuals, Contents, and Fonts)

Demo Landing Page

Going to design a landing page? Check out these designing tips for your landing page. Landing pages are one of the best ways to convert your visitors into leads. It's a standalone page that visitors are redirected to after clicking a link, advertisement, or email. Thus, they are actionable in nature.  Besides the purpose that it serves, a landing page should be visually appealing so that the users can stay for long. It should have high-quality and well-written content with...

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Designing a Landing Page for Your Startup [& Key Elements]

Landing Page for Startup

A landing page is simply your website, but it's called a landing page because it's only one page. You can scroll it, and it has a clear goal to convert visitors. Convert can mean different things. For example, you can convert visitors to subscribe to your newsletter. This way, you can collect email addresses and evaluate interest according to how many people actually signed up. This is called lead generation. Or, you can convert visitors to pre-buy your product.  A...

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What is Lean Canvas: How to Use it for Your Startup Idea?

Lean-Canvas-1

You’ve found the best startup idea and tested its viability. Next, you've to plan it. Finally, you've to create a well-researched business plan and communicate it with others. But, getting your startup idea out from your head onto a document can be challenging.  In the past, writing business plans would take weeks or even months. Enter Lean Canvas! Lean Canva is a free and useful tool to map your assumptions. It's all about knowns and unknowns in your startup idea....

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Importance of Creating a Prototype for your Business Idea

Creating a Prototype for your Business Idea

Creating a prototype for your business idea can be an excellent way to attract investors, promote your product, and bring your idea to life. You’ve come up with a ground-breaking product idea and done all your research. But how do you convince investors that your idea is a promising opportunity worth funding? Of course, with a prototype! A prototype allows you to demonstrate the look and feel of your future product. So, instead of just describing it to people, show...

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How to Assess Your Startup Idea

How to Assess Your Startup Idea

You've come up with a startup idea and learned how to write your buyer persons. The next important question is how to assess your startup idea. Would it bring you the expected results and profits? So how do you test that? Assessing your startup idea is a 2-step process: evaluate your competition and evaluate your market.  Let’s go through these steps: Step 1: Evaluate Your Competition Many entrepreneurs don't want to Google their competition to avoid being discouraged. But then...

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How Do You Write a Buyer Persona for Your Startup?

How Do You Write a Buyer Persona for Your Startup?

What is your target audience? This is what your buyer persona defines. A well-defined persona serves as a powerful marketing tool, which makes it easy to understand and reach your ideal customers. In this post, we’ll explain how to write a buyer persona for your startup without spending a big chunk of your budget. What are buyer personas? A buyer persona is a semi-fictional representation of your target customers. It’s created based on your research and real data. Your customer profile...

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