benefits of creating blog posts

When it comes to content marketing, the first thing that comes to our mind is articles and blog posts. Blogs help to drive traffic to the website, convert them into leads, and ensure long-term results. 

It is also an efficient way to spread the word about your services while maintaining lasting relationships with the visitors/customers. Adding blogs to your website can take content marketing to a whole new level. 

But how? If you are wondering so, then read through:

How Does Blog Post Work? 

Say you have a website, and now you are posting blogs to it regularly. Let’s consider your website to have expertise in digital marketing. Suppose you have written a blog on “how to be a successful digital marketer?” and a novice marketer is searching for the same. On searching about the topic on Google, they see your blog on the search result. 

benefits of blog posts

They open the blog, read it and find it interesting. On scrolling through, they check the name of the writer and find your name. If your write-ups are good, it may encourage them to check more about you. If it’s a guest blog, they might click on your website to know more about you. 

They check for your events, and some of them might even subscribe to the mailing list. Once they do, you can send them emails for the articles and events, which eventually can make them more interested in your website or services. And what’s the result? They might actually pay to access your services or events.

So, did you notice how a blog went to become something convertible? From reading the content, your blog encouraged the users to pay for the services. This is exactly how blogs work.

Note that it’s a long journey which isn’t always positive. Not everyone will subscribe to your mailing list. But, the ones who do are likely to become your customers. 

Tips for Creating Successful Blog Posts

Tips for Creating Successful Blog Posts

In order to enjoy benefits of creating blog posts, you need to follow important tips. When creating blog posts, make sure to publish the content consistently on your personal website and other blogging platforms. Also, always keep these things in mind to improve your blog posts :

  • Always create a high-quality title that instantly catches the attention of the visitor.
  • Add unique images for the perfect visuals and efficient search engine optimization.
  • Always choose innovative and out-of-the-box content topics for your readers. Make sure to conduct research and write on trending topics.
  • When writing the content, keep your sentences and paragraph shorts. The ideal count would be a paragraph of 2-3 sentences. 
  • Try to use simple and easy-to-read language so that readers can get the information they want. 
  • It’s best to keep your introduction as engaging as possible. That’s because it’s the first thing your visitor reads. And as we all know, the first impression is the last impression!


Before creating an engaging blog post, it’s important to come up with a responsive website to exhibit it. At Symphony Software, we can create the most immersive website with the best viewing experience and navigation for your users. Contact us today for more details!