A website is the extension of your business, where you try to get the best exposure for your products and aim at converting browsers into paying customers. Therefore, if you’re looking to create an online environment where customers can find their way to relevant information and products in a quick second, take a look at our tips below.
#1: Create a Trustworthy Online Space
Start by finding the right domain name for your online real estate. For this, use a keyword that defines your activity, to make it easier to find in the pile of websites on the same niche.
On your home page, provide information such as your address, a link to your product(s) or service(s), and clear description of what you do.
You should use Google map plugin to pinpoint your location and address to direct customers to your store and to create more trust.
You can go even further by creating an ‘About Us’ page and setting up several social media channels.
Finally, you must create a contact email address using your domain (such as Name@yourdomain.com). This gives your online business a professional look and will spread awareness on your brand. As people get to know your brand, trust can be established.
#2: Show your Uniqueness
Every new business has an element that’s unique, so make sure to identify yours. Tell leads why they should choose you instead of the competition.
Let’s take as an example a business that makes custom t-shirts with printed messages and designs. Their unique element could be that users can create their own design for the shirt. Or that they can describe the design they want, and a professional designer will create it.
#3: Create Relevant Content
The best content is shared on social media and brings a lot of traffic to your website.
Moreover, search engines use your content to understand your business and your audience. Thus, when you design the content strategy, make sure you take the needs of your readers into account.
Do so by applying the rule of the 5W’s:
- Who (the business’s name);
- What (your main activity);
- When (your business hours);
- Where (the business’s location);
- Why (the unique element)
Finally, if you think you have more information to offer, create an FAQ section. Also, to make sure people know how to get in touch, create an easy-to-find Contact Us section with a short contact form.
#4: Consistency is Key
Your website should implement the same fonts, language, colors and overall style across all pages.
It should also highlight the features that are unique to your business in order to differentiate your business from the crowd.
Furthermore, a clean layout, with attractive colors and an appealing structure, are the elements that make for a great site. Therefore, use web design to your advantage and avoid cluttering the pages.
To keep the web design layout clear and easy to understand, you should implement a powerful navigation system. This usually means the main menu at the top or the side of the site, but if you have long pages, add a ‘Go to Top’ button. This shortens the time your users must spend scrolling.