Designing a Landing Page for Your Startup [& Key Elements]

Landing Page for Startup

A landing page is simply your website, but it's called a landing page because it's only one page. You can scroll it, and it has a clear goal to convert visitors. Convert can mean different things. For example, you can convert visitors to subscribe to your newsletter. This way, you can collect email addresses and evaluate interest according to how many people actually signed up. This is called lead generation. Or, you can convert visitors to pre-buy your product.  A...

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What is Lean Canvas: How to Use it for Your Startup Idea?

Lean-Canvas-1

You’ve found the best startup idea and tested its viability. Next, you've to plan it. Finally, you've to create a well-researched business plan and communicate it with others. But, getting your startup idea out from your head onto a document can be challenging.  In the past, writing business plans would take weeks or even months. Enter Lean Canvas! Lean Canva is a free and useful tool to map your assumptions. It's all about knowns and unknowns in your startup idea....

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How to Assess Your Startup Idea

How to Assess Your Startup Idea

You've come up with a startup idea and learned how to write your buyer persons. The next important question is how to assess your startup idea. Would it bring you the expected results and profits? So how do you test that? Assessing your startup idea is a 2-step process: evaluate your competition and evaluate your market.  Let’s go through these steps: Step 1: Evaluate Your Competition Many entrepreneurs don't want to Google their competition to avoid being discouraged. But then...

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How Do You Write a Buyer Persona for Your Startup?

How Do You Write a Buyer Persona for Your Startup?

What is your target audience? This is what your buyer persona defines. A well-defined persona serves as a powerful marketing tool, which makes it easy to understand and reach your ideal customers. In this post, we’ll explain how to write a buyer persona for your startup without spending a big chunk of your budget. What are buyer personas? A buyer persona is a semi-fictional representation of your target customers. It’s created based on your research and real data. Your customer profile...

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How to Find the Best Startup Ideas That Solve a Problem

find the best startup ideas

Entrepreneurship is like a roller coaster. There are lots of uncertainties, doubts, and fears. Your adrenaline builds up as you get closer to the edge. But once you go over the hump and get there, you start loving it. You embrace uncertainties and adrenaline. Fears are replaced with the excitement of the challenges. But the problem is, where do you start? How do you find the best startup idea which revolutionizes the industry and can be profitable to you? Well,...

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